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The Research
A standing body of academic work that defines agentic commerce as a field: peer-reviewed publication, more than thirty works on SSRN, and original consumer research.
A standing body of academic work that defines agentic commerce as a field: peer-reviewed publication, more than thirty works on SSRN, and original consumer research.
The frameworks are built on evidence.
This is the full research record behind the buying-side and selling-side theory of agentic commerce: work published in leading outlets, an original consumer study, and a connected programme of working papers, each citable and openly available. Taken together, it defines AIO-Commerce as a formal academic discipline and provides its theoretical architecture, named vocabulary, and measurement frameworks. The AI Praxis, established in 2024, is to our knowledge the first dedicated research practice in the world studying agentic commerce and its implications for retailers, brand owners, policy makers, and the economics of commerce.
In association with Appinio, original consumer research mapping how shoppers begin to delegate search, evaluation, and purchase to AI agents. The empirical ground under the theory, presented in a joint report and webinar.
Keynote on 3 September 2026 at the Palais, Messe Berlin, inside IFA 2026: The Post-Human Checkout, on what the separation of the consumer and the algorithmic shopper does to the three pillars of retail, before an audience of European retail and brand leadership.
Keynote on 5 September 2026 in Istanbul, hosted by the Republic of Turkiye Ministry of Trade and the Turkish Exporters Assembly: The Post-Human Checkout, for an audience of export brands competing for machine-mediated buyers across borders.
Keynote at the Brazil AI Festival (13 to 14 May 2026), on the main stage alongside leaders from Anthropic, MIT, and Google DeepMind, with press coverage across Brazil naming agentic commerce as the frame for what is next.