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Insights

Timely analysis on agentic commerce, AI agents, and the algorithmic shopper. Shorter, faster takes that sit alongside the academic record.

Explainer · Two parts

How large language models actually work

Most explanations of AI are either too shallow to be useful or too technical to be read. This one is written for people who have to make decisions about AI without pretending to be engineers, and it corrects thirteen errors that circulate widely, each checked against a primary source.

Part one · The people →Part two · The pipeline →
Globe key visual for Insights

The frameworks and the research are the foundation.

These are the field notes: commentary on what is happening in agentic commerce as it happens, written for commercial leaders who need to act before the academic literature catches up.

Featured
Algorithmic ReadinessThe AI Praxis Blog
The Invisible Storefront
This week I ran a technical scan for a specialist retailer with fifty years of trading history. The website is good. Prices are clear, the product pages are rich, and customers find what they need. To...
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Governance GauntletThe AI Praxis Blog
Four Protocols, Zero Regulation: The Governance Gauntlet at Consensus 2026
Four competing AI agent payment protocols are live in production. No regulatory body oversees any of them. No interoperability standard connects them. And 20,000 people gathered in Miami this week to...
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AIO vs AEOThe AI Praxis Blog
AIO vs AEO: Why the Framework You Choose Will Define Your Brand's Algorithmic Future
Picture a consumer in 2026. She does not open Amazon. She does not type a search query. She asks her AI agent to reorder her household staples. What determined the outcome? Not your packaging. Not...
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AIThe AI Praxis Blog
The Three Frameworks of Agentic Commerce: Shopper Schism, Agent Intent Optimization, and Algorithmic Readiness
McKinsey projects $1 trillion in US B2C revenue will be orchestrated by AI agents by 2030. The human click, the foundational unit of digital marketing for thirty years, is becoming optional. Three...
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karpathy loopThe AI Praxis Blog
Karpathy's Loop Meets Goodhart's Law: Introducing the Governance Gauntlet for Auto-Research
Andrej Karpathy's auto-research loop works brilliantly. As it spreads from ML training into high-stakes domains, a minimal dual-rubric governance companion becomes necessary. Introducing the...
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SEOThe AI Praxis Blog
What Is Agent Intent Optimization (AIO)? The Discipline That Replaces SEO in the Agentic Commerce Era
AIO stands for Agent Intent Optimisation, the marketing discipline of optimizing products, services, content and commercial infrastructure for AI agents rather than human consumers. I coined the...
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Agentic CommerceThe AI Praxis Blog
Beyond the Kitchen: Why the Shopper Schism Applies to Tourism, PR, and Professional Services
The Shopper Schism does not stop at consumer goods. Tourism, professional services, and PR are all sectors where AI agents will decompose selection criteria into structured, evaluable attributes....
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Agentic CommerceThe AI Praxis Blog
Commercial Excellence in the Agentic Age: A Preview of the AACSB Insights Framework
In June 2026, AACSB Insights will publish a framework I have been developing for two years. It addresses a question that most commercial organisations are not yet asking: what does commercial...
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Trust ParadoxThe AI Praxis Blog
The Brand Is Not Dead. It Is Being Audited by an Algorithm with Perfect Memory.
AI shopping agents do not forget. They do not forgive. And they do not respond to brand storytelling. The Trust Paradox explains why brand trust migrates from consumer to algorithm in agent-mediated...
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More from the blog
From SEO to AIO: The Strategic Migration Every CMO Will Make in 18 MonthsApr 2026
The 1,300% Signal: What ChannelEngine’s AI Traffic Surge Tells Us About the Shopper SchismApr 2026
13 Predictions About Agentic Commerce (And How to Falsify Them)Apr 2026
The Invisible Website: What a Hidden Meta Tag Taught Me About Agent Intent OptimisationMar 2026
GEO, AIO, and the Question Every Commercial Strategist Is Getting WrongMar 2026
Algorithmic Readiness in the Age of Agent Reputation: Five Questions Every Commercial Leader Must AnswerFeb 2026
Google’s Universal Commerce Protocol: An Analysis Through the Lens of Agentic Commerce TheoryFeb 2026
Beyond the Kitchen: Why the Shopper Schism Isn't Just About Consumer GoodsDec 2025
AI Co-Pilot vs. Autopilot: The Most Dangerous Strategic Error a C-Suite Leader Can Make TodayDec 2025
The Architects of Our New World: How Visa, Google, and Walmart Are Building the Agentic EconomyOct 2025
From the Agora to the Algorithm: The 7,000-Year Journey to Your Next CustomerOct 2025
The Dog Food Dilemma: Why a Century of Marketing Is Obsolete in the AI AgeSep 2025
The Automaton Economy (Part 5): The Path to a World After WorkSep 2025
The Automaton Economy (Part 4): The Political Framework for a World After WorkSep 2025
The Automaton Economy (Part 3): The Hybrid Economic EngineSep 2025
The Automaton Economy (Part 2): The Four Pillars of a Post-Work SocietyAug 2025
The Automaton Economy (Part 1): The Inevitable Obsolescence of CapitalismAug 2025
The Great Disruptor: Is the Influencer Industry's Time Up?Aug 2025
Foundations of a New Playbook for the Agentic Age (Part 3 of 3)Aug 2025
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)Aug 2025
The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce (Part 1 of 3)Aug 2025
Humanity's Final Project: Parenting Our SuccessorsJul 2025
The New Customer: Is Your Business Ready to Sell to AI?Jun 2025
AI, Leaders, & Accountability: Are We Repeating History's Biggest Mistake?Jun 2025

From insight to action.

Algorithmic Readiness Audit The Frameworks The Algorithmic Shopper