Showreel 2027 (60 s). Full speaker reel: 90 s The video starts muted. Use the speaker icon in the player to turn the sound on.
Speaker Kit 2027: keynotes, formats and endorsements. PDF, 10 pages, 4.5 MB. Press photo, JPG, 4635 x 4635 px. Showreel 2027 in two cuts, MP4.
Speaker kit 2027 (PDF) Press photo (JPG) Showreel, speaker reel (MP4, 90 s) Showreel, website cut (MP4, 60 s)Paul F. Accornero is the Architect of The Shopper Schism and the first researcher to define agentic commerce as a formal academic discipline: the study of what happens when autonomous AI agents replace humans as purchasing decision‑makers. He named The Shopper Schism: the permanent separation between the consumer who experiences value and the shopper who executes the purchase, now that AI agents increasingly do the buying on a human's behalf.
A former Group Chief Commercial Officer at the De'Longhi Group, he carried P&L accountability for a premium multi‑brand portfolio spanning seven regions, more than 120 markets, and revenue scope with P&L responsibility of more than €3.5 billion. His earlier career at the Group included CEO roles in North America, Japan, and Singapore, and Regional Managing Director, Asia Pacific and Americas. Before that, he spent eleven years with the L'Oréal Group, serving as Chief Commercial Officer, China and Director of Commercial Policy and Strategy, Asia Pacific. He combines more than 25 years of C‑suite commercial leadership with rigorous academic research, and he is a guest lecturer at Harvard.
He is the author of The Algorithmic Shopper (St. Martin's Press, April 2027) and the Founder of The AI Praxis, a research practice established in 2024. He is published in the Harvard Business Review, Forbes, the California Management Review, and AACSB Insights, and has published more than 30 works on SSRN, placing him among the top one percent of SSRN authors by downloads.
In 2024, I established The AI Praxis, a research practice studying agentic commerce and its implications for retailers, brand owners, policy makers, and the economics of commerce. The practice exists to move the field from observation to verifiable, data‑driven fact: the physics of agentic commerce, and the instruments that measure it.
I am the Architect of The Shopper Schism, the structural separation of the consumer, who experiences value, from the shopper, who executes the purchase, once an AI agent does the buying.
25+ years running global commercial organizations, most recently as Group Chief Commercial Officer at the De'Longhi Group (€3.5B P&L, 120+ markets), and earlier in senior commercial leadership across Asia-Pacific at L'Oréal. Guest lecturer, Harvard. The first researcher to define agentic commerce as a formal academic discipline, with more than 30 works on SSRN, among the top one percent of SSRN authors by downloads.
