The discipline that succeeds search engine optimisation when the audience is a machine rather than a human.
Agent Intent Optimisation™ (AIO™) names the discipline of preparing products, services, and brand data for selection by AI agents rather than human searchers: optimizing a brand’s presence, data, and commercial signals for algorithmic selection rather than human attention. The following services are offered under the Agent Intent Optimisation™ mark through The AI Praxis™.
Advisory, consulting, and research engagements that apply Agent Intent Optimisation™ to a brand’s commercial strategy: making the brand retrievable, comparable, and preferable to AI intermediaries, with readiness measured across the Four Ds of Data Quality, Discoverability, Decisional Clarity, and Delivery Reliability.
The frameworks →The Algorithmic Readiness Audit, available through The AI Praxis™, measures a brand’s Agent Intent Optimisation™ readiness: the degree to which its products, data, and commercial infrastructure are fit to be chosen by machine agents.
Run the audit →Executive education and training programs teaching Agent Intent Optimisation™ to commercial leaders, delivered through the Selling to the Machine executive education program.
Executive education →The published research program behind the discipline, including the SSRN working papers From SEO to AIO (I) and (II) and a nine-study empirical program spanning over 1,000 simulated markets across ten product categories.
Research and papers →