The emerging mode of exchange in which autonomous AI agents execute the shopper function on delegated authority from human principals.
Agentic Commerce™ names the structural shift in commerce where AI agents autonomously make and execute purchasing decisions on behalf of human consumers: the buyer is no longer a human with emotions and biases but an algorithm with criteria and data requirements. Paul F. Accornero was first to define agentic commerce as an academic discipline. The following services are offered under the Agentic Commerce™ mark through The AI Praxis™.
Advisory, consulting, and research engagements that prepare brands, retailers, and investors for Agentic Commerce™: commercial strategy, offer design, and brand management for markets where algorithmic selection replaces human purchasing choice.
The frameworks →Speaking engagements, conference keynotes, and presentation programs on Agentic Commerce™ for boards, leadership teams, and industry audiences.
Speaking →Executive education programs on competing in Agentic Commerce™, delivered through the Selling to the Machine executive education program.
Executive education →The research program that defined the field, including the SSRN working paper Agentic Commerce Theory and the full portfolio of frameworks spanning theory, action, and governance.
Research and papers →